Classic Coach Gathering, Cheltenham

Cheltenham was the hub of Associated Motorways (AM) activity from its formation in 1934 as passengers swapped between colourful and luxurious coaches to continue their long distance journeys across the British Isles. The bell rang out daily for the mass departure of the serried ranks of coaches…. until 1984 when the practise ceased. This unique event marks the 90th and 40th anniversaries respectively as well as 60 years since the first Bristol 'RE' coaches entered service for Royal Blue. 

Coaches will arrive in Cheltenham on Sunday 7 July, to create a rolling display reminiscent of the former coaching interchange. There will be trips to the former coach station, its modern incarnation and the railway station and access to football ground facilites.  This  will be the culmination of a weekend celebrating the 90th Anniversary of the formation of Associated Motorways, highlighting the significance of and for Cheltenham over the years. The…